The origin of a family dream
Freddy León founded Leney in Cuenca, Ecuador. A third-generation member of a family of jewelers, Freddy transforms his artisanal heritage into a company with its own vision — creating pieces in 18k gold that celebrate Ecuadorian identity..
Prestige begins to shine
A decade later, Leney was already a recognized name in the fine jewelry circles of Ecuador. The innovative design and impeccable quality opened doors for us that few had imagined — including our first collaboration with figures from the world of beauty and Ecuadorian fashion.
Ecuador to the world, through gold
An unprecedented honor: we were selected to adorn the Miss Universe contestants during their visit to Cuenca. Our jewels crossed borders for the first time, worn by women representing the entire world..
A new headquarters for a new chapter
The growth of Leney led us to move our headquarters to Quito — the capital of Ecuador — to be closer to our clients, partners, and the heart of the country.
Ecuadorian talent arrives in Miami
With 32 years of experience and the certainty that the world deserved to know Ecuadorian jewelry, we established Leney LLC in Miami, Florida. A historic step for the brand — and for the entire jewelry sector of Ecuador.
International presence on Amazon
We launched our virtual store and were accepted as an official brand on Amazon — bringing our 18k gold jewelry to any corner of the world with just one click. The artisanal tradition of Cuenca, now within global reach.
OUR MISSION
Inspired by nature, we create art.
We transform 18-karat gold into jewelry that celebrates life, love, and stories that transcend. Hand in hand with the best Ecuadorian artisans, each Leney piece is a tribute to what matters most..
OUR VISION
References of fine jewelry to the world.
To provide each customer with an artistic experience through three pillars: quality, design, and innovation, establishing ourselves as leaders in fine jewelry in Ecuador and projecting ourselves to the entire world.
THE PEOPLE BEHIND LENEY
A family united by
the passion for creating.
Freddy León
FOUNDER · GENERAL MANAGER
Since 1990, capturing emotions and memories in 18k gold. Its leadership is the foundation of what Leney is today..
Pedro León
MARKETING - RETAIL SALES
Fourth generation of León jewelers. Carries the family legacy to new audiences with a contemporary perspective.
Sonia Espinoza
DESIGN · WHOLESALE SALES
The creative heart of Leney. Each collection carries its vision of elegance and its connection with customers..